jump to navigation

More about Brother’s Route 66 campaign August 17, 2011

Posted by Ron Warnick in People, Road trips, Television.
1 comment so far

A few days ago, I found 14 videos that obviously were part of a television ad campaign for Brother’s label-making machine. All of the segments were shot on or near Route 66.

The account that posted the videos was “BrotherUK,” but no other information about the campaign existed.

Today, a report by Campaign Live, based in Great Britain, provided the details:

Brother UK, the printer and office equipment manufacturer, is set to launch its biggest marketing campaign to date next week, with the concept of taking its machines on “the ultimate road test” down the length of Route 66 in the US.

The £1.5m campaign, created by Grey London, aims to show the versatility of the brand’s labelling product range and runs across TV, print and online.

It introduces the stapline, “Labels are powerful – what does yours say?”, and features interviews with individuals who live along Route 66, discussing what the label “Route 66″ means and how they would label themselves.

Route 66 is one of the original US highways and runs between Chicago and Los Angeles. Filmed in just 10 days, across 10 locations and covering 3,000 miles, the ad features school teachers, pupils, cowboys, and dancers discussing the meaning behind the label of Route 66 and how they would label themselves.

The report goes on to say the first ad will be aired in Britain on Aug. 22 and continue for a month. Print ads also will be posted in prominent British magazines, and Brother will launch a dedicated Facebook page for the campaign. The campaign also will likely be rolled out in Europe later this year.

So Route 66 and its people — including Ron “Tattoo Man” Jones — will get a nice dose of publicity in the coming weeks.

But the story doesn’t quite end there.

On Monday, after my initial Brother ad campaign story had been up throughout the weekend, I received a frantic email from a senior account executive from a public-relations firm in London. He begged me to take down the post “ASAP” because the ad content was embargoed until Friday.

He said the videos “shouldn’t have been released yet” on YouTube, and asked how I found out about them.

I turned down his request to pull the story. I thought it was newsworthy, and the big story today from Campaign Live confirmed my instincts. I also pointed out that the videos all were public on YouTube, and that others in the Route 66 community had distributed links to them. Content available the Internet is like a genie — once it’s out of the bottle, it’s nearly impossible to put it back in and keep it secret.

On his second question, I replied I found the videos with a simple search for Route 66 on YouTube. No hacking nor nefarious Internet activity was involved. Instead, it’s apparent someone at the PR firm simply forgot to place the clips in “private” mode while uploading them to YouTube. The BrotherUK account on YouTube did change the videos to private mode on Monday.

I advised the account executive to admit their firm’s screw-up, scrap the embargo, and announce the Brother ad campaign a few days early.

I’m not saying he took the advice. But it’s Wednesday, and here we are.

UPDATE 8/19/2011: Go here to see all 14 of the Brother television ads, which are up on YouTube again.

Illinois Route 66 gets FHA grant August 17, 2011

Posted by Ron Warnick in Bridges, Highways.
add a comment

The Federal Highway Administration today announced hundreds of highway grants, including a relatively small one for Route 66 in Illinois.

The media release for Illinois from the FHA says that $110,625 has been awarded to install “educational panels along Historic Route 66.”

It didn’t elaborate, but the grant probably will be used to build more of what are called “wayside exhibits” along Route 66. Here’s a picture of the wayside exhibits, before their installation along sites in Pontiac:

That’s the only Route 66-related FHA grant I could find. However, a $2 million grant is going into building a “pedestrian bridge for the ‘City + The Arch + The River’ project in over the Mississippi (River)” in St. Louis. Such a project undoubtedly would be of some interest to many Route 66 aficionados.

New Mexico received a $1.3 million grant to finish a 4.6-mile long reconstruction of Fatima Hill Road near “Sky City” in Acoma Pueblo. This is near Route 66, but doesn’t directly affect it.

New Mexico also received a $326,100 grant to improve public transit along Route 66 in Albuquerque.

The town of Winslow, Ariz., is receiving $488,285 for pedestrian safety improvements.

You can read a state-by-state breakdown of the grants here.

(Hat tip: WEEK-TV in East Peoria, Ill.)

Pictures from a fledgling festival August 17, 2011

Posted by Ron Warnick in Events.
1 comment so far

The Springfield (Mo.) Convention and Visitors Bureau has posted this slide show of the recently completed, inaugural Birthplace of Route 66 Festival.

Plan for Route 66 / Lincoln Highway park stalls August 16, 2011

Posted by Ron Warnick in Gas stations, Highways, History.
add a comment

A plan to convert land in Plainfield, Ill., into a park that pays homage to Route 66 and the Lincoln Highway has run aground after an effort to secure a National Park Service grant failed, reported the Plainfield Patch.

The property known as the old Carlson house at the corner of U.S. 30 and Route 59 was the last roadblock to clearing the .925-acre site that Plainfield Historical Society President Michael Bortel would like to see made into Gateway Park, commemorating the point at which old Route 66 intersected with the Lincoln Highway.

However, he was unable to secure a $5,000 matching grant from the National Park Service that would have funded a redevelopment study, the first step in getting the park built.

Bortel also said he’s had no success in convincing the property’s owner, G.C. Real Estate of Lincolnshire, that the site – a triangular lot where a gas station and a couple of other structures once stood — is unlikely to be sold for a commercial development and should be donated to the village.

Bortel says he’ll apply again for the grant in the fall.

A Google Street View image of the Plainfield intersection can be seen here.

The Lincoln Highway goes nearly 3,400 miles from New York City to San Francisco. It was founded in 1913, predating Route 66 and other U.S. highway by more than a decade.

The Lincoln Highway and a more-prominent alignment of Route 66 also intersect in Joliet, Ill. (map here).

Financing for Boots Motel purchase is secured August 15, 2011

Posted by Ron Warnick in Motels, Preservation.
1 comment so far

Financing for two individuals to purchase the historic Boots Motel in Carthage, Mo., was approved Monday, and it is hoped the motel will partially reopen by spring, reported Ron Hart at the Route 66 Chamber of Commerce.

The BootsMotel.com website posted this message:

The Route 66 Chamber of Commerce is happy to announce that two Route 66 “Roadies” (fans of the Mother Road) have been successful in their effort to obtain financing to purchase the Boots Motel in Carthage, Missouri, and expect to close on their purchase in about a week from this date.  The buyers plan to restore the historic motel and re-open at least part of it by the Spring of 2012.

The new owners invite the media to tour the motel on Friday, September 9th. between 10am. and 4 pm., and the public is also welcome to attend the Open House that Friday, Saturday and Sunday from 10 to 4 as well.

The new owners are Debye Harvey, of Georgia, and her sister Priscilla of Illinois. Harvey possesses an impressive background in historic preservation. According to her resume:

With a Masters in Heritage Preservation, Deborah brings over 11 years of experience in the field of preservation, rehabilitation, and adaptive use of historic buildings and sites and 6 years of experience as the client’s representative and project manager for construction at historic sites. The majority of this experience has been work performed under her employer’s contract with the National Park Service (NPS), but she has also worked for small businesses and local governments. In addition, she has over 35 years of experience in the field of historical research. Deborah is conversant with, and supports, the requirements of the Secretary of the Interior’s Standards for the Treatment of Historic Properties.

Harvey found out about the motel after it was listed as one of the 10 most endangered roadside attractions by the Society for Commercial Archaeology.

Hart said he knew something was up when he saw a “sold” sign had been pasted over the property’s Realtor sign on Monday. He contacted Harvey, who was unaware of that development. She later confirmed the bank had verbally approved the financing agreement.

Carthage Hometown Bank bought the motel for $101,000 during a foreclosure sale in late June, after the motel was on the market for several months for $225,000. The Boots no longer operated as a motel, but as apartments.

The Boots a few years ago was sold, then reportedly would be razed for a Walgreens drugstore. Outcry from the Carthage Press newspaper, historic preservationists, and Route 66 fans scared Walgreens away.

The Boots Motel opened at Garrison and Central streets in Carthage in 1939. That was where Route 66 intersected with U.S. 71, and for many years was called the “Crossroads of America.” Reputedly, movie star Clark Gable stayed at the Boots overnight during a cross-country trip.

I’ll have more information as I get it …

UPDATE 8/16/2011: The Joplin Globe posted more information Tuesday morning:

The two sisters, after cruising Route 66 from Chicago to Los Angeles in 2006, began talking about buying a motel on the highway to operate when they retired, Hunter said.

“Although not ready to retire yet, they felt that the Boots Motel was too good an opportunity to miss,” he said.

Bledsaw has a retail background and formerly owned a jewelry store in Decatur, Ill., where she lives. Harvey lives in Decatur, Ga., and is the proprietor of a consulting firm involved in historic research and historic preservation projects.

The two plan to restore the Boots Court to its late 1940s appearance. The motel portion of the building is to be put back into operation as a “boutique motel” to provide visitors the motor hotel experience that was available in the 1940s and 1950s. The rear building, constructed in 1946, will be rehabilitated as offices, offering five spaces that will be available for leasing later this year.

MORE: Here’s an excerpt of an e-mailed statement from Harvey:

They plan to restore the Boots to its 1940s appearance, inside and out, and re-open the front building as a boutique motel, offering “a radio in every room.”  The rear building will be rehabilitated and repurposed as small office space in the near future and may be converted back to hotel rooms later.  Deborah and Priscilla look forward to working with the Carthage Chamber of Commerce, Carthage Historic Preservation, and the Route 66 community to put the Boots back on the map.

“We want to remind everyone, though, that this isn’t gong to be an overnight transformation.  It will take some time, possibly as long as three years, to get the Boots back to its historic appearance, especially since we plan that the work will adhere to the Secretary of the Interior’s Standards for Treatment of Historic Properties.

MORE: Harvey gave this answer by email when asked about the motel’s condition:

The good thing about the Boots is that, despite its obvious cosmetic flaws, it is in basically sound condition.  As a preservation professional, I have inspected many historic buildings, some more than two hundred years old, and have experience recognizing those that are going to require more than just a facelift to resurrect.  Although the systems at the Boots (plumbing, electrical, HVAC, etc.) are old, they are still working.  They require repair and will eventually require replacement, but that is not an immediate need, as far as I could tell.  So, upon inspection, I guess what appealed to me was that it appears feasible to put the Boots back into operation without a huge initial outlay of funds.  And, it seemed likely we could make it a viable commercial property again in a reasonably short time.  So, other than the fact of its existence, we were pursuaded by the relative ease of making it a profitable business.
The most pressing work at this time is cleaning it and securing the building envelope.  Hometown Bank has been most cooperative with our requests for hauling away trash and debris that had accumulated in the buildings, and they were also careful to retain anything they found that might have historical value.  We are very pleased with the willingness of Hometown Bank to work with us in this matter.  However, the building has not had much maintenance in quite some time.  Broken window panes (and some broken window frames) will need to be replaced.  Doors will neeed to be secured in their frames.  Some joists under the back building need to be strengthened or replaced, and the plumbing needs repair in that area.  We will need to ensure that the air conditioners are in working order.  After that, our next order of business will likely be addressing the removal of the gable roof.  The Boots cannot be eligible for the National Register of Historic Places with the gable roof in place, so we plan to remove it.  This likely means that the flat roof underneath will need to be reconfigured for better drainage and maybe reinforced for snow load.  We will be working with the Missouri State Historic Preservation Office to ensure we take care of this important feature in a way that will make the Boots eligible for the Register and also improve its function.

Our plan for the property is to rehabilitate the rear building for use as small office space for one- or two-person firms such as lawyers, real estate sales, insurance offices, or engineers and land survey offices, for start-up businesses who just need a small space and want to move out of the dining room, spare bedroom, or enclosed porch of their houses, or for not-for-profit organizations.  This use is compatible with the plan to restore the buildings to their 1940s appearance, and the rear building is the best choice for that plan because, in addition to the small office space, we can offer limited garage parking and storage space in the lower level.  The front building will be restored and re-opened as a boutique motel featuring the “1940s motel experience.”  However, this work is in the second phase of the plan, so the Boots will not be available as a motel in the Spring – only the small office space at the rear will be available.  We hope to lease the front office of the front building to the Route 66 Chamber of Commerce for their headquarters, so their office will be open, and tours of the Boots will be available to visitors so people can follow the progress of the restoration.

(Photo courtesy of Ron Hart)

Route 66 TV goes nuclear August 15, 2011

Posted by Ron Warnick in Restaurants, Road trips, Television.
add a comment

The second episode of Route 66 TV on YouTube was posted today. And I’m sure host Jim Conkle was all aglow doing this segment:

On this episode, Jim talks about an upcoming road trip from Amarillo to Santa Monica. You’ll see a nuclear waste transport rig, and you’ll learn a bit about the Summit Inn.

UPDATE: Today, the Victorville (Calif.) Daily Press posted a story about Conkle.

Hello from Finland August 15, 2011

Posted by Ron Warnick in Music.
add a comment

This is a Finnish rock group called Big Bad Wolf, playing Bobby Troup’s most-famous song in the band’s native language.