jump to navigation

Revival of Route 66 Pulse newspaper planned March 8, 2014

Posted by Ron Warnick in Publications.
Tags: ,
trackback

The long-dormant Route 66 Pulse newspaper will be revived in digital form soon, then in print later this summer, publisher Jim Conkle said in an email Friday.

Part of the email from Conkle at jimconkle(at)live.com:

We are looking for stories, photos and news worthy events to share with our readers.

Of course we are also looking for advertisers.

Let me also introduce you to Steve Pastis who is assisting me, tell the truth he is doing all the work, in making the Pulse again your source of news from the past, present and future.

We of course want to hear from those of you that have ides, suggestions and even advice on how we can make the Pulse a success.

No we are NOT replacing any of the blogs, current sources for news (in fact we use them too) or web sites that promote the road. Instead we will be promoting them.

Thanks to all of you that kept on me to bring the Route 66 Pulse back to life. I heard you.

Let’s make this another GREAT year for the road.

After launching in mid-2006, the quarterly Route 66 Pulse newspaper, with a peak circulation of 30,000 copies, ceased publication in the fall of 2008. Lack of advertising and the immense costs of distributing thousands of copies on 2,200 miles of the Mother Road were cited in its demise. It was briefly revived in 2009 with an environmental tack, but that eventually ceased as well. A companion website stuck around for a few months after the newspaper stopped printing for good, then vanished as well.

Conkle later launched a video-based Route 66 Pulse TV channel on the Internet, but no new content has been produced there for more than a year.

I hold little doubt the Pulse can be revived on the Internet. Anyone with nominal computer skills and a WordPress account can start such a publication with almost no money — much like Route 66 News started in October 2005.

I remain skeptical the Pulse can be revived in print form. The issues that caused its demise — lack of advertising and hefty distribution costs — will remain big issues today. Disclosure: I turned down a managing editor job offer from the Route 66 Pulse shortly before it launched in 2006 because of such concerns.

(An image of the cover of the Route 66 Pulse’s second issue in 2006.)

Comments»

1. Sal Paradise - March 8, 2014

I remember wishing them luck after the first issue on the site. As you did I wondered how this kind of project could work with costs, etc, and thought an internet version the better way to go. But, who am I?

Probably any Route 66 vehicle needs a logic premise to survive, not just as a spin off with 66 as a theme of such local rags as used car or apartment guides you find everywhere. A good premise requires an idea that can link the diverse interests along the Route and then use that vehicle for cross marketing and promotions. For example, what the heck does one of the never ending Route events, like fun runs or such in Mclean, Illinois have to do with anything in Grants, New Mexico? Who cares about either. Why advertise in something which reaches far and wide when I just want local traffic and some visits from Route 66 travelers? How do you connect the dots and make it a vehicle that draws in people to ‘stay connected’ to the Route? That’s a hard nut to crack. Somehow, they need to find some serious level of national interest along the Route to grab attention and page hits, then allow for links to local business and events, etc. I didn’t see that in any of the vehicles. Pulse seemed to be a collection of local ‘rags’ tied together with a Route 66 theme. If they had found a way to hit a higher tier of national interest to the Route, they may have made it.

I followed it because I follow Route 66, to include this fine blog. I also read all of the state 66 associations and belong to a couple. I even listen to KDSK FM from Grants, NM because of its (very loose) ties to the Route, and good music, and DJ’s. So, I’m probably not your average 66 person who just has a passing interest in the Route.

Whatever they end up doing I hope they make a go of it. Maybe I can be their correspondent from here in DC to cover issues that have some ‘logical connection’ to Route 66 in Congress. As bad as I write they’d probably go out of business. I’ll make sure and follow their efforts and wish them the best. It wont be an easy job.

2. Jim Conkle - March 8, 2014

Thanks for sharing this Ron.

A few comments on your post. When we were working on starting the Pulse, YOU were #1 on my list to be the Editor. With your background, knowledge of the road and professionalism we might have had a better run at success. The timing was not right for you and we are sorry you were not able to take the job. A position I know you would have been GREAT at.

On a few issues, which is what broke the camels back, we printed 50,000 copies. The cost of printing and delivering them was just too much. So yes this is going to be a major obstacle to overcome. All the CVB’s, Visitors Centers and business’s on the road all want the printed copies.

Sal, I like your comments please contact me direct at [email protected]

3. Route66 Rick - March 9, 2014

That is great. We have been going on route 66 for years, in fact we are on it now with our 2 year old grand daughter in AZ heading east. Have a lot of pictures on the road. Glad for the pulse and wish them all the luck in the world.

Jim Conkle - March 9, 2014

Thank you for you support Rick. Spending time on the road with your family only adds more memories to our lives.


Leave a Reply

%d bloggers like this: