Sweet incentive

As we reported here a few days ago, Shellee Graham will make a presentation at the opening of her exhibit, “Return to Route 66: Photographs from the Mother Road” from 2 to 3 p.m. Sunday in the rotunda of the Old Courthouse in St. Louis.

There are other incentives to go, according to the St. Louis Convention and Visitors Bureau blog:

In addition to the Shellee Graham photographs, memorabilia of Route 66 and Southwestern railroads on loan from St. Louis County’s Museum of Transportation will also be on display. This will include original highway and street signs, a 1950s gas pump, and other artifacts of the era.

That’s pretty good. But then there’s this:

Complimentary Ted Drewes Frozen Custard, a taste treat from an iconic St. Louis and Route 66 roadside attraction, will be served following Ms. Graham’s presentation. Classic antique cars and trucks from local car clubs will be parked in front of the Old Courthouse that day to showcase the vehicles that once traveled “the mother road.”

Free Ted Drewes custard is an almost-guaranteed way to boost attendance, as any St. Louisan will attest.

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