According to this report from the Grand Rapids (Mich.) Press, J.J. Bouma's cruise on Route 66 with a fleet of Corvettes to raise awareness and funds for the amyotrophic lateral sclerosis, also known as Lou Gehrig's Disease, finished up in Santa Monica on Wednesday.
The group raised $270,000 for research on the disease. The Rev. Ed Dobson, who accompanied the cruise, was dismayed by one thing, however.
However, he was disappointed few reporters showed up along the route.
"It's just a reminder that this disease does not rank very high on the radar screen," said Dobson, expressing hope that will change with a photo exhibit of the tour by photographer David DeJonge.
I can think of two reasons why. First, Bouma's cruise was too pressed for time. He went from Grand Rapids to the Pacific Ocean — which is going to be about 2,300 miles — in a mere seven days. Such a schedule, especially on the slower-going Route 66, would have forced him to drive all the time instead of stopping at certain media-market centers and doing a few hours of press-the-flesh and interviews.
Second, Bouma set a goal to raise $66,000. He exceeded it even before he started the cruise. With the goal met, media interest went down. In a way, he was a victim of his own success.
Frankly, Bouma had a good kind of problem.
Hello,
My mother died from ALS. It is a TERRIBLE way to go. I would like to be informed if you ever have anything else that would help bring more public awareness of this horrible disease. My husband and I are retired and both are interested in classic cars. We have had several Corvettes. Please let me know if there is something positive that we can contribute (plus enjoying our hobby).
Thank you,
Ruth & Ron McVey