Five Chicago Transit Authority bus shelters contain touch screens that publicize tourist spots throughout Illinois. One of those destinations is Route 66, reports Crain’s Chicago Business.
The idea is to inspire viewers to hit the road on the same itineraries, which can take them to the Reindeer Ranch in Rantoul, the Launching Pad Drive-Inn (sic) in Wilmington [which is on Route 66 — ed.] or the Chaplin Creek historic village in Franklin Grove.
The virtual journeys, arriving just as the summer tourism season gets ready to kick off, are part of a new Illinois Bureau of Tourism (IBOT) campaign to encourage Chicago residents to travel throughout the state. […]
The effort appears to be paying off: Ms. Kostner said tourism was up 16% last year. She attributed the rise to the campaign, which included posters promoting Cave-in-Rock State Park, a monument to the world’s tallest man and a 400-pound butter cow, among others.
The more on the Mother Road, the merrier.