Straight from the news release:
YMI Jeans will shoot its Spring 2008 advertising campaign on location in the heart of the California desert. Noted photographer Odessy Barbu captured images of model Danielle Donn of Nous Models in a setting that exemplifies the spirit of the YMI brand.
Placing emphasis on YMI’s classic motto “YMI gives you the freedom to be what you want to be,” the campaign embodies the excitement of a young woman’s road trip along the historic Route 66. Styled in a variety of YMI looks including shorts, skirts, cuffed bermudas, capris and skinny jeans, Danielle expressed the essence of freedom, style, independence and youth. […]
The YMI Spring 2008 advertising campaign will premiere in February 2008 on billboards around Los Angeles including Sunset Blvd., La Brea Blvd., Hollywood Blvd., Highland Ave., Vine St. and Downtown. The campaign will also grace the pages of the Spring issues of Cosmo Girl, Seventeen, and OK!, to name but a few.
I reckon the photo shoot will take place at Amboy, Calif., and other nearby places.
Here’s a Web site of Barbu’s work.