New sign will greet visitors to Holbrook

AzJournal.com reports that new sign marquee will be placed at Gillespie Park at the corner of Navajo Boulevard and Hopi Drive (Route 66) in Holbrook, Ariz. And that may not be all …

The actual total cost for the marquee is $28,135, but $7,000 will be provided by the Holbrook School District, which will be using a portion of the marquee.

The eight-foot square marquee will not be lighted, but will feature a neon overlay of a text. The top three feet of the display will be a welcome to Holbrook, the bottom two feet will promote the Holbrook School District as home of the Roadrunners and the middle three feet will have an LED display announcing local events. […]

Sullivan spoke at the chamber meeting regarding a grant proposal that was submitted to the Northern Arizona Council of Governments and has since been forwarded to the state. If received, the Arizona Department of Transportation enhancement grant will be used to reinvigorate Hopi Drive with similar lighting as there is along Navajo Blvd., but in a retro style that is more reminiscent of early Route 66 days.

According to Sullivan, receiving the $560,000 grant would be part of a bigger plan. “We (the city) are trying to promote the idea of  ‘neon Hopi,’” explained Sullivan. The concept includes encouraging business owners along Hopi Drive to convert their signage to neon with the belief that the view from the freeway will attract visitors.

It sounds like Holbrook is trying to be more aggressive in promoting its Route 66 corridor.

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