Route 66 Sodas LLC in Lebanon, Mo., won a Clear Choice Award today from the Glass Packaging Institute in the Carbonated Beverage Category.
From the news release about the awards:
“As always, the entries for GPI’s 2010 Clear Choice Awards represent some of the best in new packaging and show off the great innovation and design talents that keep the packaging industry working at the top of its game,” says Joe Pryweller, Managing Editor at Packaging Strategies. “With the pool of entries so deep, it made the task difficult to identify the winners. Yet, even in this crowded field, some packages stood out for their sheer invention, novel detail, and ability to rise above others on the shelf and exclaim ‘look at me.’”
For Route 66 Sodas, the institute said:
The Folks at Route 66 launched their soda flavors — Root Beer, Orange, Lime, Black Cherry, and Cream — in an updated new package. The combination of the new glass package and the addition of new flavors are making the brand stronger and giving the consumer the perfect beverage choice.
Here’s a video of the winners. The relevant bit is about the 1:55 mark:
I don’t know about you, but I’m a bit thirsty.
(Photo by Burwell Photography)