A new billboard usually isn’t anything special. But this one for the Route 66 town of Tucumcari, N.M., boasts a retro look that’s difficult to ignore.
Richard Talley, owner of the Motel Safari in Tucumcari, said in an e-mail:
We’re helping to celebrate New Mexico’s Centennial 1912-2012 this time, with a turquoise colored background, much like the state’s new license plates, which recently won best new state license plate in the United States. This time we’re also going for an old postcard kind of look too, and will be adding a few more locations than we had before, which reflects our slow but steady positive growth we’ve now sustained over the past 3 years and still continue…
Also, Tucumcari’s ongoing gas-station repainting project will continue on Saturday. The smoke shop, almost directly across the street from the Lowe’s grocery, will receive a face-lift.
Love the new sign!