The city of Kingman, Ariz., may soon get a newfangled billboard along its stretch of Route 66, reported the Kingman Daily Miner.
Lamar Advertising wants to place an LED billboard at the foot of El Travatore Hill, with these intriguing aspects:
Lamar presented four different billboard designs: a historic 1950s look with a wood-like design, a 1950s design with a painted wood-like design, a 1950s look with the frame around the billboard painted and wood-like supports, and a design that echoes the pink Historic Route 66 directional signs that are scattered through out Kingman. Each design had the option of one to three support poles. […] The commission finally settled on suggesting the Historic Route 66 design.
The new billboard would replace an existing one that’s been there for 50 years. But it was good that Lamar and the city’s Planning and Zoning Commission were cognizant enough of Kingman’s Route 66 history to suggest billboard designs that would pay homage to that heritage.
UPDATE 9/19/2011: Christina Butler at Lamar today emailed designs for the billboard. Here’s the Route 66-styled one favored by the board:
Here’s a wood-like design:
Here’s another wood-like design:
And here’s the current billboard at the foot of El Travatore Hill:
(Images courtesy of Lamar)
It’s kind of cool (I guess) all the graphics and moving messages they can put on those LED boards. But they can also be very distracting to motorists. And the couple we have around here are WAY too bright at night….like driving toward a car with its bright headlights on.
All that aside, it is good that they took the location into consideration in the design.
Doesn’t matter what kind of frame it has, it still looks like television on a stick.