Italian bands touring Route 66 on Jack Daniel’s dime

Several rock’n’roll bands from Italy are touring Route 66 in the next few weeks as a part of Italy’s version of Jack on Tour, sponsored by Jack Daniel’s whiskey.

Jack on Tour is a sort of reality series where bands compete against each other, with a camera crew in tow.

The Jack on Tour site has this description of the Mother Road tour, deciphered from Italian by Google Translate:

A famous band, an emerging band, an initiatory journey along the legendary Route 66. And then the real music, live and only Jack knows that only offer.

Become involved in a tour in the States along with the Afters! Jack Daniel’s on the streets of America brings you the most authentic, in a tour on the road, stage by stage, story after story.

From today you can apply with your band to become one of the 16 groups that will compete in 4 gigs in most of Italy Rock: Who passes the selections fly in the States and participates in the program of Afterhours Deejay TV!

I’m not sure what the “famous” rock act is. Of course, in Italy, that is all relative.

Details of the tour seem sketchy. This Italian publication, Jay Mag, provided these details (again, via Google Translate):

Jack On The 2011 Tour will go to the discovery of America, on the famous Route 66, which has become a classic of modern music. A journey through the music to know the places of Jack. Music as a subtext, as a method of interpreting the world the U.S. to cross the road and discover the many places where many soundtracks are born everyday around the world. Among the stages of this long journey: Chicago, St. Louis, Oklahoma City, Flagstaff and Los Angeles.

I also have been informed by Kevin and Nancy Mueller, owners of the Blue Swallow Motel in Tucumcari, N.M., that their business and the nearby Motel Safari are booked up with these bands and crew later this month.

Several other Jack on Tour Italy videos have been posted, and it seems likely that new clips will be uploaded from the Mother Road eventually.