Dozens of products of there exist with the name “Route 66” on them. Now we can add coffee to the list.
This news release came over Tuesday at VendingMarketwatch.com:
The USConnect family of vending, micro market, office coffee service and food service operators is announcing the roll-out of a new brand, Route 66 Coffees. The Route 66 collection of coffees draws on the rich heritage of the United States trans versed (sic) by this legendary highway. The brand features unique blends and traditional varietal coffees, expertly roasted by a coffee roaster who has been producing premium coffees for over 100 years.
The Route 66 Coffees are available in fraction packs designed to brew 12 cups, in urn packs, vending packs of both whole bean and ground, and in retail packs designed for micro markets. A single cup product is in development.
“The USConnect organization needs products that set us apart from the ordinary,” says Jeff Whitacre, CEO of USConnect, “to augment the employee oriented service that our group provides, we needed a great cup of coffee and a brand rooted in America, to anchor our product offering.”
USConnect is building out an entire suite of coffee and hot beverage related products around the Route 66 theme and will be serving these products throughout their network of national, regional and local clients.
Hope springs eternal the company uses Route 66 Coffee Roasters for the beans.