Tucumcari Tonite, the website of the tourism department for the city of Tucumcari, New Mexico, uploaded three new videos Thursday.
KC Keefer, who’s known in Mother Road circles for his Genuine Route 66 Life video series, directed and produced the videos.
If you’ve visited Tucumcari at all, you probably will recognize a few people in these clips.
Here’s the long version of the video:
https://youtu.be/qHdD3XaM3YQ
And here are two 30-second spots.
https://youtu.be/X2sh1gjejY0
https://youtu.be/qolQeevwiwU
The music is, appropriately enough, “Tucumcari Tonight” by the Route 66-inspired Road Crew. You can download the song here.
Incidentally, the “Tucumcari Tonite” phrase dates back decades — mainly from billboards for many miles of Route 66 that touted the catchy phrase and the city’s 2,000 motel rooms (down to about 1,200 now). “Tucumcari Tonite” briefly was abandoned during the Interstate 40 era, but revived in 2008.