The Super Bowl ad for the Mercedes-AMG GT Roadster takes a cue from the 1969 film “Easy Rider” and Steppenwolf’s hit song from the movie, “Born to Be Wild.”
Make sure to keep your eyes peeled for the visual punchline.
https://youtu.be/BvHFM8c7cPM
The Super Bowl is Feb. 5.
The advertisement is directed by the Coen Brothers, who have helmed a slew of films during the past few decades. That includes the Oscar-winning “No Country for Old Men,” which had a shot or two on Route 66.
The best source to find all the Route 66 and non-66 locations used for “Easy Rider” is here.
(Hat tip to Cinema Blend; screen capture from the Mercedes Super Bowl ad)
Excellent promotion for the mother Road. It will be seen by millions around the world, even after the Super Bowl has ended!