The California Route 66 Museum in Victorville has entered into a partnership with a Cracker Barrel store that will open in early February in that city.
The store has set a Jan. 9 “Building Our House” Heritage event in which invited guests will be able to enter the store along Amargosa Road in Victorville, speak with officials and discover more about the company’s partnership with the California Route 66 Museum.
More details from the Victorville Daily Press:
Cracker Barrel celebrates “heritage and stories” by decorating its store walls with “artifacts and memorabilia” of the local area, something the company calls one of the most “beloved parts of the Cracker Barrel experience.”
“To celebrate a shared mission of preserving America’s heritage, Cracker Barrel is partnering with the California Route 66 Museum to support the museum’s mission of preserving and promoting the culture and history of the area,” officials told the Daily Press.
“This partnership will give the community an up-close look at the Victorville Cracker Barrel’s unique decor and celebrate the local heritage and stories behind each item.”
During the Jan. 9 event, invited guests will have the opportunity to browse the decor items, connect with the team that curated them, learn the stories behind the items and discover why the pieces were hand-selected for the new store, according to officials. […]
Guests will also receive a sneak peek of a special Lionel Trains exhibit that will soon be featured at the Route 66 Museum in partnership with Cracker Barrel.
Delvin Ray Harbour, president of the museum, said in a text that Cracker Barrel chose the California Route 66 Museum out of five businesses or organizations that applied.
The California Route 66 Museum, which opened in 1995, is housed in the former Red Rooster Cafe, which was used in a scene of the 1980 Neil Diamond film “The Jazz Singer.”
A few Route 66 purists may grouse over a local organization working with a Corporate America chain. However, this situation seems to be a win-win for both parties. Cracker Barrel gets some artifacts to help with its decor, and the museum gets extra publicity and a customer base that’s likely to be more receptive to Route 66 lore.
(Image of the California Route 66 Museum in Victorville via Wikimedia Commons)
