Tucumcari, New Mexico, never was a huge town. Its population never surpassed 9,000, according to the U.S. Census records.
Regardless, Tucumcari during its heyday was home to dozens of neon signs, especially along its Route 66 corridor. Even now, about 25 neon signs still exist along the historic highway, in various states of repair.
Several reasons exist that Tucumcari had so many signs. It was 60 miles from the nearest significant town, making it always a stopover for many travelers — hence the slogan “Tucumcari Tonite” and it boasting of 2,000 motel rooms.
But while doing research on another project, I found a significant factor in why Tucumcari became a neon-sign haven: An article and advertisement in the local newspaper in early 1939 shows a neon-sign company set up shop in town at that time.
The Tucumcari Daily News reported in March that year that Tucumcari Sign Service, owned by J.H. Stiles, “set up a plant for manufacturing electric neon signs.”
The article also proclaimed the business was “the only neon plant in this part of the state.”
More:
“This service is offered to Tucumcari merchants by Mrms Stiles in appreciation for the business with which they have been supported since opening in Tucumcari.
“Mr. Stiles invites the public to inspect his new plant which is of sufficient capacity to handle all types and sizes of neon signs.”
The same edition had this ad from Tucumcari Sign Service. It offered free inspections and service quotes for existing neon signs and free estimates and sketches of new neon signs.
The business was at 214 1/2 S. Second St., which is near the downtown area. A longstanding insurance agency sits in that space now.
Other neon-sign players later entered the Tucumcari market. But having a homegrown company obviously induced many businesses, including those on Route 66, to sign on to this type of service.
(Vintage image of neon signs along Route 66 in Tucumcari, New Mexico, by Thomas Hawk via Flickr)
One of my favorite places along the way. It’s stories like this that keep me logged in. Thanks
That sure does make sense. I love staying there overnight just to experience the glow of wonderful neon. Cool story for sure!
Neon signs along Route 66 definitely are interesting to many people and Tucumcari especially is known for them. I’ve been there twice an noticed people just walking Route 66 taking pictures of them. The obvious challenge is how to keep the 25 that they currently have in place as the years go by.