Mobil 1 campaign includes advocating Route 66 as a National Historic Trail

Apparently Mobil 1 isn’t content with slapping Route 66 content onto a racecar.

The oil company over the weekend rolled out its Keep Route 66 Kickin’ campaign with several events planned along the Mother Road, a guide to Route 66’s small businesses and advocacy for having the U.S. Congress designate Route 66 as a National Historic Trail.

Mobil 1 also sent out this documentary crew to make a short film about Route 66:

The campaign began at the Santa Monica Pier — the traditional western endpoint of Route 66 — by Mobil 1 unveiling its own Muffler Man for a series of stops along the Mother Road in September and October.

Mobil 1 also will make stops on Sept. 10 at the Snow Cap Drive-In restaurant in Seligman, Arizona; on Sept. 24 at the Clowndog Hot Dog Parlor in Albuquerque; and on Oct. 9 at the Sky View Drive-In theater in Litchfield, Illinois.

Mobil 1 stated in a news release the campaign is designed “to celebrate and support the love of driving, Mobil 1 wants to encourage drivers that the best route can be the scenic route.”

At Mobil 1, we believe in the rejuvenating power of driving – and we are committed to helping drivers get the most out of any car they drive, so they can let go of their worries and get more out of the road,” said Bryce Huschka, Consumer Marketing and Growth Manager at ExxonMobil. “Route 66 is an embodiment of our mission to spread the love of driving as an escape from our day-to-day – which is why it was so important for us to ensure we Keep Route 66 Kickin’.” […]

“By hosting this campaign along the historic Route 66, we look forward to supporting the local businesses and encouraging the public to learn more about the adventures available on the open road,” Mr. Huschka stated. “If you’re near Route 66, come visit! If you aren’t, explore keep66kickin.com to discover and show your support for the local businesses along the road. And no matter where you are, be sure to go find your own local overlooked route – a road where you can escape our overscheduled lives, turn on some music, and enjoy the drive.” […]

“Recently, we’ve seen fewer visitors traveling down Route 66, even as it remains an icon of American and even global culture,” said John Delgadillo of Delgadillo’s Snow Cap Drive-In. “The pandemic really intensified this for us, so we’re excited to team up with Mobil 1 to promote this classic road trip experience.”

(Courtesy image from Mobil 1’s Keep Route 66 Kickin’ campaign)