Irv’s Burgers, a fixture along Route 66 in West Hollywood, California, for more than 70 years, will open a second location at a southwest Las Vegas casino.
The Hollywood Reporter reports the Durango Resort casino, set to open by fall, will include Irv’s Burgers among its dining options. Irv’s will be part of the Eat Your Heart Out food hall, along with several other casual restaurants from the West Coast.
Even though they are located in a food hall, they each maintain a unique storefront evocative of their original locations. There’s dine-in, counter and patio seating throughout 25,000 square feet. […]
Also joining the lineup at Eat Your Heart Out is West Hollywood’s Irv’s Burgers, which recently staged an incredible comeback thanks to Lawrence Longo, who partnered up with former owner Sonia Hong, to reopen the roadside burger stand after it had been closed for four years. With the help of Hollywood backers such as WME talent partner Brad Slater, Irv’s came back to life. […]
Irv’s dates back to 1946, but it was 2022 when Longo got a call from Tal Cooperman, executive creative director for Station Casinos, who asked for a tasting.
“At first I was like, ‘Oh, wow, that’s a big step for us.’ The vibe and everything they’re going for. … That’s really what we aligned on. We have the exact same vision for Irv’s, which is a neighborhood, family friendly, burger stand that can fit into every neighborhood in America,” Longo says.
Longo helped revive Irv’s Burgers in West Hollywood after it had been evicted from its old stand and a new location down the road failed.
Irv’s originally was a Queen’s Burgers stand at 8289 Santa Monica Blvd. (aka Route 66) that started in 1946 and changed its name a few years later.
(Image of the Irv’s Burgers location in West Hollywood, California, via Facebook)