Oklahoma Tourism earlier in the week announced the launch of its “Imagine That” campaign where Route 66 features prominently in the mix.
According to a news release, it is the first television campaign showcasing the new state branding, and it marks the first time since 2015 the agency has released a campaign of this scale with new filming.
The Tulsa World newspaper reports the campaign cost $1.2 million, paid through the department’s promotion revolving fund.
The ads feature varying arrangements from Oklahoma music artists of the Irving Berlin classic song “Blue Skies.”
The “Dandiest Doodler” video shows the big National Route 66 Museum sign in Elk City.
“A Boy Gets His Wings” includes the Stafford Air & Space Museum and Lucille’s Roadhouse, both in Weatherford.
“Birds of a Feather” provides a glimpse of the Oklahoma City National Memorial & Museum, a common side trip for Route 66 travelers.
More of the “Imagine That” videos can be viewed here.
Oklahoma Tourism has devoted a section to its website to Route 66 here.
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The TV ads will air across Oklahoma and in neighboring states such as Arkansas, Kansas, Missouri and Texas, while digital marketing efforts will target a larger audience online.
“This campaign showcases the best of Oklahoma and demonstrates the state’s potential to a global audience,” Lt. Gov. Matt Pinnell said at a news conference.
Pinnell, by the way, has been a big and vocal advocate of Route 66 since he took office four years ago.
(Screen-capture image from “Imagine That” tourism video of the big sign at the National Route 66 Museum in Elk City, Oklahoma)