The City of Luther, Oklahoma, last week received an eye-popping, 30-foot-tall neon sign along its stretch of Route 66.
The city received a grant from the Oklahoma Route 66 Commission to fabricate the midcentury-style sign with an arrow that points to downtown, reported the Luther Register.
The newspaper hailed the addition:
For decades, Luther’s charming downtown sat just a short detour from the Mother Road, but without a clear invitation, many road-trippers cruised right past. That changes today. The grant application, awarded in April 2024, highlighted Luther’s unique blend of nostalgia and small-town authenticity—qualities Route 66 travelers crave. Now, the sign beckons adventurers to slow down and discover the stories, scenery, and hospitality that make this stretch of the highway special. […]
For years, local businesses dreamed of a Route 66 sign to put Luther on the map, but logistics and funding hurdles stood in the way. That changed when the state’s Route 66 Revitalization Grant Program opened the door — and when Mark and Teri Stroud of Couch Pecan Orchard/Orchard on 66 agreed to host the sign on their property. Incidentally, the sign is located near the original alignment of 66, altered in 1979, adding to the Mother Road’s lore. Cameron Eagle of Ink Ranch Inc, a designer with a passion for nostalgia (and a soft spot for Luther), teamed up with G&S Signs, Inc. to create the eye-catching design. The Luther Town Board of Trustees unanimously approved the project, and on Monday, the sign fabricated with Las Vegas-style lights and other nostalgic details became the town’s new beacon.
Here are more photos and videos of the sign’s installation:
A decication ceremony for the sign is set for 10 a.m. on April 11.
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