A marketing professor revealed a little-known word — anemoia — he’d discovered only in the past year that probably explains why many people explore Route 66. Nick Gerlich, a professor at West Texas A&M and an avid explorer of old Route 66, explained during his presentation Oct. 31 at the Miles of Possibility Conference in Edwardsville, Illinois, that anemoia … Continue reading “Cultural Heritage Tourism: Why People Travel Route 66”