Chevrolet today has chosen 35 finalists who seek to have an advertisement aired during the 2012 Super Bowl.
All of the videos can be viewed at ChevroletRoute66.com. If you share one of them, you earn a chance at a $10,000 prize (registration is required).
According to USA Today about the campaign:
Chevrolet Route 66 is the theme and the ads are supposed to capture “the global experience of life’s journey” and “everyday heroes.” Despite the Oprah-speak, that’s one of videos above and it’s funny.
Your sharing won’t pick the ad that’ll air in the game — the way Doritos does with its “Crash the Super Bowl” amateur ad contest — but Chevy says its in-house judges will be “influenced” by which ads are shared most.
So the ads aren’t strictly about Route 66, but as a very broad metaphor about life.
I’ve viewed all of the ads, and many of them are well-executed. But my favorite is this one by William Kirkley, which fits terrifically with the current “Chevy Runs Deep” campaign and how the brand has been a favorite for generations. Kirkley’s done some other Route 66-related work for Chevy you can see here.
This is a behind-the-scenes video about the overall campaign, posted yesterday:
https://youtu.be/-DtSfyJ4vJ4
We want the commercial with Angel Delgadillo, it gives you the retro feel of Route 66.
Angel Delgadillo brought route 66 back to life. His video certainly earns the respect of being number #1.
If you ever stop by thier place in Seligman you will be treated with the warmth as if they new you all of thier lives.