Company revives Burma Shave jingles for apparel

Here’s an interesting press release that should intrigue roadies:

WHITTIER, Calif. — Eagle II Motorsports Nostalgia Drag Racing Team announced today that they have been granted special permission from the holder of the Burma Shave registered trademark, to use the name and roadside jingles of the once famous shaving products line, for use in their new online store, NostalgiaRaceWear.com. With a slant on the early days of drag racing, the store is dedicated to life and times in the “Good ole Days” of the 50’s and 60’s.

The store specializes in cleverly designed retro sportswear with print and photos of “Lost” and “Missing” drag strips of the era, including the humorous Burma Shave jingles that dotted the roadsides of Route 66 and other major U.S. highways of the time.

Team member Daryle Hier said: “With the new regenerated interest in nostalgia, not only with the older but amongst the younger set, we feel it was quite a coup to capture the right to use this famous trademark”. The team will use the store as a valuable asset in bringing notice to Nostalgia Drag Racing, while also building the Eagle II Motorsports Top Fuel Nostalgia Dragster.

Here’s what one of the T-shirts look like in its selection. More are shirts and other products are promised:

In case you can’t read it, the jingle says:

It’s best for
one who hits
the bottle
to let another
use the throttle

Here’s a Web site that’s devoted to the history of Burma Shave signs and collects the jingles from readers.

American Safety Razor owns the Burma Shave brand. If it were smart, it would use those old jingles in new (or old) ways to promote its product.