Here’s something you don’t see every day — a British television company aims to raise more than $400,000 for a cancer support group and gain a television series at the same time by using a journey on Route 66 in an electric car as the backdrop.
It’s called “Route 66 — The Ultimate Challenge,” and it’s scheduled to begin from the Santa Monica Pier on Sunday.
From the news release:
Jamie Branson, Chairman of View TV Group, is joining forces with his colleagues at Only Motors – a production company within the Group – to drive from LA to New York via the famous Route 66. The idea is to make 12 TV programmes in just 12 days.
The event, which was dreamt up by Branson, kicks off with a flight from London on 21st September 2014. Once in the States, the crew will steer across the star spangled continent, stopping off to make various TV features every day. […]
“We’ll be covering 4,000 miles of tarmac in not just any car – it’ll be an electrically powered motor. But the real test is completing more than 100 scenes of film shoots while we’re out on the road and at our pit-stops.”
The itinerary — with stops at landmarks — is here.