Southwest Missouri, Kansas and far northeastern Oklahoma may collaborate on boosting Route 66 tourism in their respective areas with a 48-page brochure, reports the Joplin Globe.
The city of Miami, Okla., is applying for a $50,000 grant from the National Scenic Byways Program to finance the brochure that would tout the Mother Road from Carthage, Mo., to Vinita, Okla.
The tourism brochure is designed to offer day trips for tourists to drive the historic roadway and visit attractions along the way, such as the historic Coleman Theater in downtown Miami, the Rainbow Bridge on old Route 66 in Baxter Springs, Kan., and Route 66 Drive-In movie theater at Carthage.
“We want people to make several day trips in this area,” Eller said. “Route 66 is hot.”
That’s smart marketing. Here’s hoping they can land that grant.