On Tuesday, I linked to a story in the Kingman (Ariz.) Daily Miner, in which a city councilwoman questioned whether there is enough interest in Route 66 by young parents and their children to use the Mother Road for tourism purposes. I responded that the dynamic has changed since the release of the Disney/Pixar “Cars” movie in 2006.
I e-mailed the councilwoman, Carole Young, about my perspective from the Mother Road. Here is her reply:
Thank you so much for your comments.
You are exactly right! “Cars” peaked interest in Rte 66 from the next generation.
Route 66 will always be a big part of our Branding. Kingman needs a brand that is a “showstopper” and get the kids to hound their parents to stop when they go through Kingman. I think a museum or interactive activity center for kids would do that. Utilizing the popularity of “Cars” would be a perfect inclusion.
At this point in time, Kingman generates tourism through adult activities, there is a need to close the generation gap and make Kingman a destination spot for all ages.
Thank you again for your input, it was most beneficial. I hope the article will generate a lot of creative ideas.
So I think she’s on the right track.