Ford’s Fiesta Movement site has issued challenges to a bunch of young, hip “agents” who are spending six months behind the wheel of a 2011 Ford Fiesta and posting videos of their adventures on the site.
Here’s one of the challenges:
It’s a long stretch of classic American road, but it doesn’t show up on most modern GPS systems. So plan your route ahead of time – you need to drive 100 miles of it straight through, without leaving the road, and without stopping.
Here’s Kara K in Carthage, Mo., fulfilling her mission:
Here’s Casey P. of Milwaukee and his fulfilled mission:
It’s a clever way to generate some buzz for a new model … which is illustrative of why Ford is by far the strongest financially of Detroit’s Big Three.