While we’re on the subject of weird television commercials, I’d be negligent if I didn’t mention the Dirt Cheap ads that run in the St. Louis area.
The ads for this regional liquor-beer-wine-cigarettes chain have always been quirky and irreverent, but this one goes into the redline of the weirdness meter even by Dirt Cheap standards:
Dirt Cheap has been around since 1993, so residents of the Gateway City probably look at the ads with a somewhat jaded eye. But, upon seeing one on St. Louis’ KDSK-TV this summer during a Cardinals baseball game on cable, I remember how great they were, and am glad they’re still around.
Route 66 relevancy: The Dirt Cheap store on Dunn Road is very close to Route 66 on the city’s north side.
That almost makes me want to move back to St. Louis. The local commercials are awesome: fleas, chickens, and fat ladies wearing strange headgear while sailing over the Arch on flying carpets.
Crap … now I’m craving Drewes’ and Viviano’s.