New Barney’s Beanery site opens this weekend

Pizza Marketing Quarterly reports that a third location of Barney's Beanery will open Memorial Day weekend at 99 E. Colorado Blvd. in the Old Town section of Pasadena, Calif.

The newest Barney's Beanery is a near replica of the original West Hollywood Beanery's rowdy atmosphere – complete with road signs, hanging movie and music mementos, candy colored booths and a ceiling of battered old license plates. The food, as always, will be pure American comfort, with breakfast served at all hours: world famous burgers, pizza, burritos and their claim to fame, "The Second Best Chili in Los Angeles".

"Old Town has grown into such a great night life center that we're thrilled to be bringing the Barney's Beanery tradition to this location," said David Houston, co-owner of the restaurant. "The Beanery has been welcoming hungry and thirsty travelers off this road for nearly a century now. Putting another roadhouse on Route 66 makes it even that much more exciting."

The newest venue is housed in a three-story, circa-1890 brick building, part of the original turn-of-the-century architecture along Colorado Blvd. Inside, the meandering bar and multiple dining areas can seat 250, including random lounging spots in the mezzanine and upstairs rooms. And for gamers, five pool tables dot the landscape.

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The original West Hollywood Beanery has been long known for its history as a gathering place beginning with early glamour days stars like Greta Garbo and Clark Gable, and later counterculture musicians like Jim Morrison, Janis Joplin and Jimi Hendrix. The West Hollywood venue is still going strong with regulars like Drew Carey, Adam Sandler, Johnny Depp and Quentin Tarantino, and a slew of notables that reads like Jay Leno's nightly guest list.