In February 2015, the North Highland Initiative launched a campaign to lure more tourists to Scotland's North Coast 500, a circular route that begins and ends at Inverness Castle. In early press coverage, the road was called "Scotland's answer to Route 66," and the group -- and dozens of other newspapers -- latched on to … Continue reading Scotland feels the marketing power of Route 66
Tag: North Coast 500
North Coast 500: ‘Scotland’s answer to Route 66’
Yeah, that slogan caught my eye, too. The North Highland Initiative launched a campaign this year in an effort way to lure visitors to the so-called North Coast 500, a circular route that hugs the edge of Scotland, starting and ending at Inverness Castle. Claire Farquhar, communications and project manager for the North Highland Initiative, explained in an email … Continue reading North Coast 500: ‘Scotland’s answer to Route 66’