The Mother Road yo-yo April 12, 2010

The Chico Yo-Yo Company, a firm dedicated to “precision-machined yo-yos,” has just introduced its latest model, called the Route 66.

This is the feel of the classic American car – a car with power, weight, and style.

The Route 66 is our testament to this feel. A yo-yo that you will enjoy for hours on end, pushing through the strings, stable, powerful, imminently familiar, and smooth.

And the specs of the yo-yo look as complex as any car, too.

According to the company, the first run of these Route 66 yo-yos will come in red and gold, and just 45 pieces will be produced. According to a company spokesman, each yo-yo will run at $100, and will be in shops in a matter of days (a list of sellers is on the home page).