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Crestwood Bowl sign glows again October 20, 2012

Posted by Ron Warnick in Preservation, Signs.
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The recently restored Crestwood Bowl neon sign was relighted Saturday evening in a well-attended ceremony at the bowling facility, on the Watson Road alignment of Route 66 in the St. Louis suburb of Crestwood, Mo.

Jim Thole, in a news release, noted the temperature coincidentally was 66 degrees when the switch was thrown on the sign at 6:48 p.m. An estimated 300 people attended.

Thole wrote:

It was a big local event, to say the least … so big, in fact, that parking overflowed across Watson Road onto a shopping center lot — where cars lined up along the outer spaces and their occupants sat along Watson Road in lawn chairs, waiting for the relighting — just like a summertime parade!

The three-color neon sign had been dark for over three years, until a cost-share grant from the Route 66 Corridor Preservation Program assisted the owners with the restoration of this well-known sign. The historic neon sign, erected  55 years ago in 1957, is the only vintage 66 neon sign still lighted on the primary Watson Road alignment in St. Louis County. Furthermore, it is one of only three signs in St. Louis County designated as a County Landmark  by the Historic Buildings Commission of St. Louis County.

The event included music, commemorative cakes, a commemorative T-shirt, classic cars, large banners over the parking lot, and a special program. Two aldermen for the Crestwood City Council also delivered remarks.

The last speaker was Crestwood Bowl co-owner Ray Bluth, who expressed delight in seeing his sign shining again. Bluth was a three-time Professional Bowlers Association champion, and a member of the Budweiser bowling team that won the national title four times. He was inducted into the PBA Hall of Fame in 1975.

Crestwood Bowl co-owners Mike Bluth, Carol Bluth, and Ray Bluth.

Ray Bluth’s wife, Carol, and their son, Mike Bluth, also are co-owners of Crestwood Bowl.

The restored Crestwood Bowl sign, by day.

UPDATE: It looks like the videographer is trying to re-create part of the “Sh-Boom” sequence from the movie “Cars.”

(Photos courtesy of Jim Thole)

Comments»

1. Jen - October 23, 2012

Wow, it looks great!

2. Joe Loesch - October 27, 2012

Wish we could have been there for the relighting as members of the Missouri Route 66 Association, but The Road Crew was playing in Cuba, MO that same evening. That’s a piece of great neon! Glad the turnout was good.


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